The vendor-neutral European alternative to Microsoft Entra ID (Azure AD)
Microsoft Entra ID (formerly Azure AD) is powerful, but it ties identity to the Microsoft ecosystem with tiered per-user licensing (Entra ID P1/P2) and stores data in the Microsoft cloud. LoginMaster is the vendor-neutral, European Microsoft Entra ID alternative: a sovereign IAM platform with unlimited users, SSO, MFA and data that never leaves your own Tenant.
Why consider an alternative to Entra ID
If you are not fully on the Microsoft ecosystem, or you want to avoid lock-in and the per-user costs of Premium plans, an independent platform makes sense. LoginMaster offers SSO, MFA and multi-tenant management without tying you to a single vendor, keeping identities in your Tenant.
Comparison: LoginMaster vs Entra ID
The key differences between an independent platform and the Microsoft-ecosystem IAM.
| LoginMaster | Microsoft Entra ID | |
|---|---|---|
| Vendor independence | Neutral, works with any stack | Optimized for the Microsoft ecosystem |
| Pricing model | Per tenant/project, unlimited users | Per user with P1/P2 tiers |
| Data residency | Inside the customer Tenant | Microsoft cloud |
| Advanced features | Included | Often in paid Premium tiers |
| GDPR/NIS2 compliance | By-design, European sovereignty | Subject to non-EU laws |
| Multi-tenant for MSPs | Native cryptographic isolation | Separate Azure tenants |
| Lock-in | Open standards (SAML, OIDC) | Strong Microsoft integration/lock-in |
| Local-language support | Direct, in Europe | Via Microsoft channels |
Pricing compared: unlimited users vs P1/P2 tiers
Entra ID applies tiered per-user licenses. LoginMaster offers unlimited users with a per-tenant/project license.
LoginMaster
Per tenant/project license
- Unlimited users included
- Advanced features with no extra tier
- Independent from the Microsoft ecosystem
- Data in your Tenant
- Multi-tenant without multiplying licenses
- Predictable cost
Microsoft Entra ID
Per-user license (P1/P2)
- Per-user cost with Premium tiers
- Key features in higher tiers
- Best value inside the Microsoft ecosystem
- Data in the Microsoft cloud
- More tenants = more management
- Spend grows with users
The advantages of choosing LoginMaster
Vendor independence
You are not tied to the Microsoft ecosystem: LoginMaster uses open standards and integrates with any application stack.
European data sovereignty
Identities stay in your Tenant and the Cloud operates only on encrypted data, without depending on a non-EU vendor's cloud.
No-surprise costs
Unlimited users with a per-tenant/project license, instead of per-user Premium tiers that grow your spend.
Multi-tenant for MSPs
Native per-tenant cryptographic isolation, built for those managing many customers.
When to migrate from Microsoft Entra ID to LoginMaster
Consider switching from Entra ID (Azure AD) to LoginMaster when the per-user economics or the Microsoft lock-in start working against you. These are the most common signals that it is time to move.
- 1
Your Entra ID Premium (P1/P2) per-user spend keeps rising
As you grow, tiered per-user P1/P2 licensing inflates your identity bill. LoginMaster is priced per tenant/project with unlimited users, so cost stays predictable as you scale.
- 2
You operate outside a fully Microsoft 365 estate
If your stack is not entirely Microsoft, Entra ID's value drops while the lock-in remains. LoginMaster is vendor-neutral and connects any application through SAML and OIDC.
- 3
You manage multiple customer tenants as an MSP or System Integrator
Running many separate Azure tenants multiplies overhead. LoginMaster gives native per-tenant cryptographic isolation, built for MSPs and System Integrators.
- 4
GDPR and NIS2 require identity data to stay in your Tenant
If compliance demands that credentials and identity data never leave your environment, LoginMaster's Tenant-Cloud architecture keeps them inside your own Tenant under European data sovereignty.
LoginMaster runs alongside Entra ID via SSO during migration, so you can move gradually using open standards (SAML, OIDC) instead of a hard cut-over, keeping identity data and credentials inside your own Tenant throughout.
FAQs about LoginMaster as an Entra ID alternative
Yes. LoginMaster supports SSO with Microsoft Entra ID and Google Workspace, so you can run it alongside your existing environment without migrating everything.
You avoid tiered per-user licensing and Microsoft-ecosystem lock-in: with LoginMaster you get unlimited users, open standards, and data in your Tenant.
Yes. With the Tenant-Cloud architecture identities never leave the customer Tenant and the Cloud works only on encrypted, pseudonymized data.
Yes, it is vendor-neutral: it integrates with heterogeneous applications and providers via SAML and OIDC.
Compare LoginMaster with other platforms
Evaluating multiple IAM solutions? Compare LoginMaster against these alternatives too.
Ready for an IAM independent from Microsoft?
Request a demo and see how LoginMaster manages identities and access without lock-in, with data sovereignty and predictable costs.