The vendor-neutral alternative to Microsoft Entra ID
Microsoft Entra ID (formerly Azure AD) is powerful, but it ties identity to the Microsoft ecosystem with tiered per-user licensing (P1/P2) and data in the Microsoft cloud. LoginMaster is a vendor-neutral European IAM with unlimited users and data that stays in your Tenant.
Why consider an alternative to Entra ID
If you are not fully on the Microsoft ecosystem, or you want to avoid lock-in and the per-user costs of Premium plans, an independent platform makes sense. LoginMaster offers SSO, MFA and multi-tenant management without tying you to a single vendor, keeping identities in your Tenant.
Comparison: LoginMaster vs Entra ID
The key differences between an independent platform and the Microsoft-ecosystem IAM.
| LoginMaster | Microsoft Entra ID | |
|---|---|---|
| Vendor independence | Neutral, works with any stack | Optimized for the Microsoft ecosystem |
| Pricing model | Per tenant/project, unlimited users | Per user with P1/P2 tiers |
| Data residency | Inside the customer Tenant | Microsoft cloud |
| Advanced features | Included | Often in paid Premium tiers |
| GDPR/NIS2 compliance | By-design, European sovereignty | Subject to non-EU laws |
| Multi-tenant for MSPs | Native cryptographic isolation | Separate Azure tenants |
| Lock-in | Open standards (SAML, OIDC) | Strong Microsoft integration/lock-in |
| Local-language support | Direct, in Europe | Via Microsoft channels |
Pricing compared: unlimited users vs P1/P2 tiers
Entra ID applies tiered per-user licenses. LoginMaster offers unlimited users with a per-tenant/project license.
LoginMaster
Per tenant/project license
- Unlimited users included
- Advanced features with no extra tier
- Independent from the Microsoft ecosystem
- Data in your Tenant
- Multi-tenant without multiplying licenses
- Predictable cost
Microsoft Entra ID
Per-user license (P1/P2)
- Per-user cost with Premium tiers
- Key features in higher tiers
- Best value inside the Microsoft ecosystem
- Data in the Microsoft cloud
- More tenants = more management
- Spend grows with users
The advantages of choosing LoginMaster
Vendor independence
You are not tied to the Microsoft ecosystem: LoginMaster uses open standards and integrates with any application stack.
European data sovereignty
Identities stay in your Tenant and the Cloud operates only on encrypted data, without depending on a non-EU vendor's cloud.
No-surprise costs
Unlimited users with a per-tenant/project license, instead of per-user Premium tiers that grow your spend.
Multi-tenant for MSPs
Native per-tenant cryptographic isolation, built for those managing many customers.
FAQs about LoginMaster as an Entra ID alternative
Yes. LoginMaster supports SSO with Microsoft Entra ID and Google Workspace, so you can run it alongside your existing environment without migrating everything.
You avoid tiered per-user licensing and Microsoft-ecosystem lock-in: with LoginMaster you get unlimited users, open standards, and data in your Tenant.
Yes. With the Tenant-Cloud architecture identities never leave the customer Tenant and the Cloud works only on encrypted, pseudonymized data.
Yes, it is vendor-neutral: it integrates with heterogeneous applications and providers via SAML and OIDC.
Compare LoginMaster with other platforms
Evaluating multiple IAM solutions? Compare LoginMaster against these alternatives too.
Ready for an IAM independent from Microsoft?
Request a demo and see how LoginMaster manages identities and access without lock-in, with data sovereignty and predictable costs.