CIAM: manage your customers' identity
With LoginMaster you give your customers secure, tailored login, sign-up, social login and SSO. 2FA protects every account and the Tenant-Cloud architecture ensures personal data never leaves your tenant.
What is CIAM
CIAM (Customer Identity and Access Management) is the management of outward-facing identities: the customers, end users and consumers who access your digital products. Unlike workforce IAM — designed for internal employees and collaborators — CIAM must scale to millions of users, deliver a frictionless sign-up and login experience and handle personal data with full respect for privacy.
LoginMaster covers the entire customer identity lifecycle: registration and onboarding, social login and SSO, multi-factor authentication, account self-service and white-label customization. Thanks to the Tenant-Cloud architecture, your customers' personal data stays on your tenant and the Cloud operates only on encrypted and pseudonymized data: not even the provider can access it.
Frictionless user experience
Fast sign-up and login, with social login and SSO, reduce friction and abandonment. Your customers get in within seconds, from any device.
Scalability and integration
TypeScript and .NET SDKs, REST API and standard SSO let you embed customer login into your products and scale to large user volumes without rewriting your infrastructure.
Privacy by design
Customers' personal data never leaves your tenant. The Cloud works only on encrypted and pseudonymized data, for native GDPR compliance from the ground up.
What LoginMaster CIAM delivers
Every control to securely manage your customers' identities, from sign-up to daily login, with privacy in mind.
Customer registration and onboarding
Sign-up and account verification flows configurable per project. Self-service onboarding takes new customers from registration to first login with no manual intervention.
Social login and SSO
Login with Google Workspace and Microsoft Entra ID for federated, passwordless access. Reduce sign-up friction and enforce consistent identity policies across all your services.
Multi-factor authentication (2FA/TOTP)
TOTP-based 2FA, configurable per project and compatible with apps like Google Authenticator. Protects customer accounts from credential theft without complicating access.
Account self-service and autonomy
Customers manage their own password, email and 2FA through secure anti-identity-theft processes. No administrator can act on the user's behalf, reducing support tickets.
White-label customization
Login and registration pages customizable with your brand. Give customers an identity experience consistent with your product, with no reference to the provider.
Privacy and per-tenant data isolation
Dedicated cryptographic keys for each tenant and project. Customers' personal data stays on your tenant and the Cloud operates only on encrypted and pseudonymized data, for GDPR and NIS2 compliance.
Integrating CIAM step by step
A straightforward path to manage your customers' identities with LoginMaster, from integration to compliance.
- 1
Integrate customer login
Connect LoginMaster to your products via TypeScript and .NET SDKs or REST API and configure the projects that will manage customer identities.
- 2
Enable sign-up and social login
Turn on self-service registration flows, social login and SSO with Google Workspace and Microsoft Entra ID to reduce access friction.
- 3
Strengthen security
Enable 2FA for customer accounts, apply dual-signature tokens and turn on secure self-service flows for password and email.
- 4
Customize and stay compliant
Apply your brand to the login pages and keep personal data on your tenant, with cryptographic isolation for GDPR compliance.
Give your customers a secure identity
Discover how LoginMaster handles your customers' login, sign-up, social login and SSO while keeping personal data on your tenant. Request a personalized demo.
CIAM frequently asked questions
CIAM is the management of customer- and end-user-facing identities that access your digital products. It covers registration, login, social login and SSO, multi-factor authentication and consent and privacy management, with the goal of delivering a secure, frictionless experience at large user volumes.
Workforce IAM manages internal identities — employees and collaborators — while CIAM manages external customer identities. CIAM must scale to millions of users, prioritize the sign-up and login experience and handle personal data with respect for privacy. LoginMaster covers both scenarios on the same platform.
LoginMaster provides self-service registration and onboarding flows, email-and-password login protected by Argon2 and split-salt, social login and SSO with Google Workspace and Microsoft Entra ID, and 2FA configurable per project. Integration happens via TypeScript and .NET SDKs or REST API.
LoginMaster supports SSO with Google Workspace and Microsoft Entra ID, letting your customers sign in with accounts they already have. Federated access reduces sign-up friction and lets you enforce consistent identity policies across all services.
Customers' personal data stays on your tenant thanks to the Tenant-Cloud architecture. The Cloud operates only on encrypted and pseudonymized data, with dedicated cryptographic keys for each tenant: not even LoginMaster can access your users' information.
Yes. Per-tenant data isolation, pseudonymization, encryption and user autonomy support the requirements of GDPR, NIS2 and ISO 27001. Because personal data never leaves your tenant, you keep full control over your customers' privacy.